Are your admission application questions aligned with your school’s values?

Admission officers can (almost always!) easily recite their school’s mission. How often, though, does an admission office think about how the application itself reflects that mission? Application questions can provide a wonderful opportunity to not only communicate your school’s values,…

Part 2: Building a Prospect Family Persona Helps to Achieve Mission Harmony

Now that you’ve conducted the research and better understand your ideal students and families from Part 1, it’s time to develop your prospect family persona.  Following is a list of the elements that should be included. How to create your…

Part 1: Building a Prospect Family Persona Helps to Achieve Mission Harmony

In a previous post, we discussed how to conduct an Admission Audit to ensure your admission process is in line with your schools’ mission statement to achieve Mission Harmony. That harmony is critical to attract and retain your school’s ideal…

Matching Your Mission to Your Admission Starts with an Admission Audit

Whether we’re in the admission office or the Head of School seat, our schools invest a great deal of energy, time and money on ensuring our student assessments, communications and community are in lock step with our school’s mission. Yet…